As soon as mankind began to produce and sell something, it became necessary to have some kind of "information carrier" that gives an idea of ??the contents of this or that capacity. Initially, it was branded on amphorae, bottles or jugs. Not less popular used and hinged labels. The oldest surviving date is from the 14th century BC. Ancient labels performed the same work as modern ones: they informed about the product and the ingredients that make up it.
With the advent of paper, the label functions expand. To the dry data about the product are added the elements of decoration. The label informed (name, producer, origin, components), told about the peculiarities of use, attracted attention and in its entirety convinced the advantage of its goods. The "boom" of the label production provoked technical progress. The development of polygraphy, production of self-adhesive labels made it possible to mass produce information carriers, which in appearance could compete with works of art.
But, such a powerful "engine of trade" was appreciated not only by the producers of original goods, but also by rogues. To protect against counterfeits, the manufacturers of labels for products have adopted the latest technologies: printing on paper with watermarks, branded holograms, embossing, perforation and others.
As though labels in the future remain unchanged their original purpose - identification and advertising of the goods and its manufacturer remains unchanged.